Writing
I write op-eds on digital innovation, design thinking, industry 4.0 and the future of travel for leading publications. Contact me for commissioned work.
Below are samples of recent work in reputable publications.
“Really enjoyed your piece for the next edition of AMI on the symbiotic relationship between online and in-person. Very well written.”
Systemic Intervention Example – Overgrazing
1. Problem Definition Problem:Overgrazing by cattle reduces grass availability, leading to soil erosion and reduced new grass growth. This creates a feedback loop where reduced grass leads to increased grazing intensity and eventual herd size reduction due to cow...
IKEA: Human-Centric Innovation
IKEA is a global furniture retailer known for its affordable and stylish products. The company has built its success on a commitment to human-centric innovation, consistently putting the needs and preferences of its customers at the center of its design process. One...
Frenemies: Why online versus in-person is a false dilemma
When the digital onslaught began in early 2020, few of us could have imagined we would spend the next year and a half stuck to our screens trying to read emotional cues from human beings reduced to small squares. For an industry where most relationships were built and...
Supercharging your events
When face-to-face events do return, the world will have changed. As associations discover the benefits of scale, speed, and cost-effectiveness inherent to virtual events, they will want to amplify their real-world events with a virtual component to boost attendance...
Travel, a right or a privilege
The Great Reopening of travel is also increasingly looking like The Great Reckoning. Everyone agrees we can’t go back to our old ways, but those old ways certainly were profitable and convenient. The dilemma is more precarious than ever and yet the possible solutions...
You failed, congratulations
“Kids, you tried your best, and you failed miserably. The lesson is: Never try.” So advises Homer Simpson, the fictional personification of abject failure and, ironically, a success story of global proportions. Why has a fictional character that epitomises mediocrity...
A Technology Roadmap to 2030
While most of us are trying to anticipate the world of 2021 – a tough enough challenge as it is – there’s a longer view to be considered if associations are not only to survive but thrive by 2030. Much of this future success will be shaped by decisions and plans set...
The Edison Doctrine – Why Experimentation is Key to Survival
Thomas Edison, often touted as ‘America’s Greatest Inventor’, failed often and fast. More than 500 patent applications submitted by Edison during his career were either declined or abandoned. After more than 9,000 failed attempts to perfect a novel storage battery...
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